As a non-alcoholic beverage specialist focusing on the growing alcohol-free market, I'm currently based in the UK and collaborating on several exciting projects both locally and internationally. With years of hands-on experience in hospitality and also Club Soda in London — a leading hub for alcohol-free products — I’ve built a strong foundation in consumer behaviour, retail curation, and market strategy within the non-alc space.
To better understand the market and build solutions that truly meet people’s needs, I’ve created two short questionnaires— one focused on improving non-alcoholic product distribution in the UK, and the other on shaping the development of our new functional non-alcoholic beer. These surveys explore everything from buying habits and retail preferences to flavor profiles and energy use occasions. If you’d like to contribute, you can access both questionnaires through the QR codes attached.
Since late 2023, I’m in the development of a functional non-alcoholic product with two investors. The product aims to bridge the gap between energy drinks and adult beverages — a 0.5% ABV (eventually 0.0%) product that should help as an energy booster. The idea is to provide a healthier, more refined alternative to traditional energy drinks, catering to people who want a boost but prefer a grown-up, alcohol-free option.
Alongside this, I’m actively involved in the development of the non-alcoholic distribution sector in the UK, helping producers and partners build stronger supply chains and more accessible pathways to market. This includes advising on product selections, strategic collaborations, and helping new NA brands find their audience.
This project is also in discussion with other contacts targeting different markets to help the growth of a healthier drink consumption everywhere it could be necessary.
I am very passionate about growing the alcohol-free category into something more inclusive, functional, and relevant — whether that’s by creating new products, refining distribution systems, or simply connecting the right people.
So do not hesitate to reach out if help is needed!
