A mindful alcohol-free lager with a gentle caffeine lift.
ARMS UP is a new kind of alcohol-free beer: crisp, refreshing, flavour-led, and designed for the moments when you want to stay present, with a little extra focus.
Not an energy drink. No compromise. Just a grown-up, functional lager made with care.
Born from expertise, ARMS UP is built around one simple principle: flavour first. We’re creating a product that feels genuinely enjoyable to drink, whether you’re in a bar, at an event, mid-shift, or just choosing a clearer day without alcohol.
WHY ARMS UP EXISTS
Because modern life is full-on, and the options are often extreme.
ARMS UP sits in the middle:
• the refreshment and ritual of a beer
• the clarity of alcohol-free
• a light caffeine addition to help you stay switched on, without the crash
LIME EDGE
A crisp, refreshing and bright lager profile with a sharp lime edge. It's light, balanced, and made for easy drinking. Think sunshine lager energy: simple, grown-up, and seriously refreshing.
PEACH CUT
Bright, fruit-forward and smooth. A refreshing lager with natural peach notes and a clean finish, flavour-led, slightly softer on the palate, and designed to feel uplifting without being sweet or heavy.
OUR APPROACH
We’re currently moving through a small pilot run (1,000 cans brewed in Birmingham) so we can test, learn, and launch responsibly, without overproducing or taking unnecessary risk. This pilot route means the base and process will differ slightly from the original recipe, but the direction stays the same: great taste, mindful balance, and a clean finish.
WHAT'S NEXT
We’re now in the process of final recipe adjustments ahead of confirmation and production.
COMING SOON
If you’d like to stock ARMS UP, collaborate, or be part of the first releases, get in touch.
