A Meeting of Minds
In late 2024, while working at Club Soda in London (an organisation at the forefront of alcohol-free products in the Uk, as you might know) I connected with two investors who shared a strong interest in the evolving non-alcoholic market. What began as a conversation quickly turned into a vision: a new kind of alcohol-free beer that merges energy, flavour, and functionality.
Together, we began developing a brand designed to bridge the gap between energy drinks and adult beverages. Starting with a refined, 0.5% ABV product (moving toward 0.0%), aimed at delivering a boost without the compromises typically found in traditional options.
Stay tuned for further research on all the different aspects of the project.*
This beer is not about avoiding alcohol, it’s about adding value:
🌱 Natural energy | 🫚 Thoughtful ingredients | ✨ Elevated experience
As CEO, I’m overseeing every step of the process, working to make this project a success.
Brand and product development | Market research and user testing | Team leadership | Long-term vision
FIRST BATCH COMING SOON!