A Meeting of Minds
In late 2024, while working at Club Soda in London — a space at the forefront of alcohol-free innovation — I connected with two investors who shared a strong interest in the evolving non-alcoholic market. What began as a conversation quickly turned into a vision: a new kind of alcohol-free beer that merges energy, flavour, and functionality.
Together, we began developing a brand designed to bridge the gap between energy drinks and adult beverages — starting with a refined, 0.5% ABV product (moving toward 0.0%), aimed at delivering a boost without the compromises typically found in traditional options.
This beer is not just about avoiding alcohol — it’s about adding value:
✅ Natural energy
✅ Thoughtful ingredients
✅ Elevated experience
My Role as CEO
As CEO, I’m overseeing every step of the process:
Brand and product development — from concept to launch
Market research and user testing — driven by real consumer data
Team leadership — coordinating design, production, and distribution
Long-term vision — building a product that evolves with the market
This brand reflects the core of QfConsultingLTD: combining hospitality knowledge, wellness insight, and creative direction to launch products that people truly need.