Meet ARMS UP.
Shaped by curiosity and decades in hospitality, ARMS UP is our answer to better daily drinking: real beer flavour, a gentle functional lift, and clear, responsible nutrition.
After months of development, we’re launching two alcohol-free lagers built to refresh, help you focus, and move with your day.
ARMS UP Lager
Simple but effective.
We've crafted a clean, refreshing lager, with a gentle caffeine (40mg). Light, balanced, brighten by a gentle lime zest note and a dry finish.
Your everyday energy helper.
ARMS UP Peach Cut Lager
For those who aren’t keen on classic lagers but still want the gentle lift, our second recipe leans into flavour.
It keeps a touch of malt dryness, and bursts with fresh peach notes. Finishing with a soft, balanced acidity.
A BIG taste with mindful nutrition.
"We follow one principle: flavour comes first, function supports, refreshment lasts, and nutrition remains clear and responsible."
Coming soon!